changing trade | changing lives

Millions of families in the developing world don't get a fair share of the wealth created by their own skill and effort and the resources of their land. This is largely because of the way international trade is controlled by the rich countries. It is a system, which is both unjust, and a major cause of continuing poverty. Fair Trade is not about charity, but aims to give a fair deal to marginalised producers in the Global South. In March 1994, the Fairtrade Foundation launched the FAIRTRADE MARK. The logo shows a person, hand held high, symbolising someone shouting about the importance of fair trade.

The Mark is an independent consumer label, awarded by the Fairtrade Foundation to products that meet a strict set of criteria, guaranteeing:

Decent wages.
⇨ A fair price.
⇨ Credit terms.
⇨ Worker Representation in trade union activities.
⇨ Adequate living conditions and minimum health and safety standards.
⇨ Good environmental standards.

The Fairtrade Foundation checks that products meet its standards before awarding the stamp of approval.

The Scottish Fair Trade Forum works to maintain Fair Trade nation Status for Scotland.

In order to achieve Fairtrade status, each Community has to fulfil five primary goals:

⦿ The local council passes a resolution supporting Fairtrade and agrees to serve Fairtrade coffee and tea at its meetings and in its office and canteens.
⦿ A range of Fairtrade products are readily available in the area's shops. Fairtrade products are served in local cafes/catering establishments.
⦿ It should be easy for local people to find Fairtrade products as they do their everyday shopping.
⦿ Fairtrade products are used by a number of local work places and community organisations. Media coverage and popular support for the campaign is attracted.
⦿ A local Fairtrade steering group is convened to ensuure continued commitment to its Fairtrade Town status.


On the 5th March 2004, Dundee was declared Scotland's first Fairtrade City. The accolade was achieved by the Dundee Fair Trade Forum and celebrated at a Civic Reception when Lord Provost John Letford was presented with the official certificate by local singer Sheena Wellington.